As his career has developed, Example’s determination never to stand still, his refusal to be pigeonholed, has produced constant changes of gear. As has the fact that he has always approached music-making with an attitude of “this is who I am, no apologies, no air-brushing, no complaints”. The demise of Mike Skinner’s label, The Beats, which released Example’s 2007 debut album, What We Made, might well have deterred a less focused musician, but it only strengthened Example’s resolve: he bounced back two years later with the prophetically titled Won’t Go Quietly, which spawned two huge singles in the shape of the title track and Watch the Sun Come Up. He raised his game again in 2011 with the No 1 singles Changed the Way You Kiss Me and Stay Awake, from his chart-topping album Playing In the Shadows.